Changes in client behaviour and expectations, and a dynamic business landscape, amplify\nthe already complex nature of veterinary and animal health service provision. Drawing on prior\nexperiences, veterinary clients increasingly pursue enhanced involvement in services and have\nexpectations of relationship-centred care. Co-production as a conceptualisation of reciprocity in\nservice provision is a fundamental offering in the services sector, including human medicine, yet the\nrole of co-production in veterinary .........................
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